Sportsbet, Entain and Hillside, which run bet365, did not agree with the Acma ruling and argued that all betting information was provided over the phone. “In view of these steps taken, the Acma has decided not to take any further enforcement action at this time.” “Following the investigations, all three operators have taken steps to ensure their use of fast/quick codes complies with relevant interactive gambling rules,” an Acma spokesperson said. In June, Acma launched a formal investigation into the practice after receiving a complaint alleging the fast codes were allowing gambling companies to bypass the ban on live betting.Īcma has now ruled that Sportsbet, Bet365 and Entain, which runs the Ladbrokes and Neds brands, breached the Interactive Gambling Act by accepting bets that were not made entirely over the phone. This can be done after a game has started. In recent years, some bookmakers have allowed clients to place bets on smartphone apps that generate an alphabetic “fast code”, which can then be cited when they call the company to place a bet on the phone.

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