The tribe expanded the complex in 2012, completing construction and opening an eight-story, 243-room hotel in December of that year. More than 47,000 vehicles travel pass the FireKeepers Casino location daily, and the sign is expected to be seen by more than 66,000 persons each day. The sign uses energy-saving LED technology, and the cost of its energy consumption will be about $17.59 per day. Content is sent via wireless broad band communication from the casino marketing office. The sign can display 281 trillion colors, significantly more than the human eye can distinguish. It is double sided (there is one unit on each side of the sign), and each side has 43,000 full-color pixels. The electronic display unit on the sign is 15 ft (4.6 m) tall by 22 ft (6.7 m) wide. The sign is 50 ft (15 m) tall by 30 ft (9.1 m) wide by 8 ft (2.4 m) deep, and the total structure weighs more than 10 short tons (9,100 kg).

The casino advertises via a huge electronic sign on the I-94 freeway, the heavily traveled corridor between Detroit and Chicago. The Nottawaseppi Huron Band bought out the agreement four years early for $97.5 million, and took over management in May 2012. From its opening, GEM signed an agreement to manage the casino through August 2016, receiving 26 percent of net income. įireKeepers was developed by Gaming Entertainment Michigan (GEM), a joint venture of gaming operator Full House Resorts and real estate developer Robert Mathewson. Casino officials had more than 20,000 applicants for 1,500 positions before opening. The gaming floor occupies 107,000 square feet (9,900 m 2), and there are 3,000 parking spaces, 2,080 of them in a covered garage. It has five restaurants, including a buffet, and also a sports bar and cabaret. The casino has 2,900 state-of-the art slot machines, and 76 table games, including blackjack, roulette, craps, big six and baccarat. The hotel and other additions opened in December 2012. Construction was a joint venture between Shingobee Builders and Clark Construction. Construction began May 7, 2008, and the casino opened to the general public on August 5, 2009. It is owned and operated by the Nottawaseppi Huron Band of Potawatomi. FireKeepers Casino Hotel is a 236,000-square-foot (21,900 m 2) casino and hotel in Emmett Charter Township, Michigan, between Battle Creek and Marshall.

Firekeepers casino hotel